Our Story

Two friends smiling in a car passing Wilde Classic Cheddar protein cracker bags to each other

IT'S A WILDE STORY

MAKING A GAME-CHANGING SNACK

WILDE was born from Southern roots and a craving for healthier snacks that offer premium protein without compromising on flavor. After 3 years of grit, determination, and development the first WILDE protein chip made it to market.

Promotional hero banner reading 'All Crunch. No Compromise.' with subheadline 'A crispy protein chip made of chicken'

All Crunch. No Compromise. That's Wilde.

All Crunch. No Compromise. That's Wilde. A Crispy Protein Chip Made of Chicken. That's Wilde.

Five silver spoons holding black sesame, curry powder, paprika, coarse sea salt and yellow powder, with chilies and herbs.

HOW WE GOT HERE

Our founder Jason was determined to eat better, but couldn’t beat the craving for salty, crunchy, comforting potato chips. So he had a WILDE idea. What if we could make a high-protein, crave-busting potato chip without the potato?

BREAKING THE MOLD

Combining chicken breast, egg whites, bone broth and custom seasoning blends, Jason worked tirelessly to make an impossible snack possible. After loads of trial, error and taste-testing, we’re proud to serve up a snack in a category of its own.

No mistakes. Only lessons.

Man sitting on a pallet in a warehouse surrounded by stacked boxes of WILDE protein chips, wearing a WILDE T-shirt

TODAY AND BEYOND

We’ve come a long way from Jason’s kitchen. Today, we are proud to own and operate our own manufacturing facility in Kentucky —the only USDA chip manufacturing facility in the world— and bring our chips to pantries nationwide.

But we’re far from finished—after all, enabling our fans to live WILDE-ly through healthier snacking is what fuels us—the innovation never stops. Keep an eye out for new flavors, new products and even more rebellious antics, in the snack aisle and beyond!