About Us

An Impossible Snack Made Possible Through Relentless Hustle and Never-Give-Up Attitude

Wilde Brands could only ever have a wild founder, enter Jason Wright. He fell in love with chips early in his childhood, with a household mantra of “an open bag is an empty bag”. When he realized his favorite snack would not support his quest for a stronger and active lifestyle, he turned to making his own snacks, but nothing gave him the satisfaction like a good old fashioned potato chip. Thanks to his entrepreneurial spirit and never-give-up attitude, Jason’s bold idea starts to take shape in his boulder, CO kitchen: replace the potato with protein using “chicken breast ''.
Naming it would be easy. Wilde Chips. Jason makes his first trial batch using recycled potato chip equipment, and two years later he finally nails it - reinventing his favorite snack “potato chips'' forever.
“I hope Wilde inspires you to live life a li'l Wilder each day. Stay Wilde”

Jason Wright,


Why We Exist

We Exist for people who want to live life not watch it

What We Make

We make impossibly delicious “Complete Protein” chips with all the texture of your favorite potato chip and no trade offs. Starting with fresh lean cuts of protein from local farms drives our taste and crispy textures. We want you to feel good about high protein, low sugar snacking with zero trade off because lifes too short not to enjoy the snacks you love.

A More Complete Chip

While it's important to get enough protein in your diet, it's also crucial to ensure you're getting the right type of protein. Protein is composed of 20 amino acids; 11 of these amino acids are produced by the human body. For good health, we must get the other nine amino acids (called "essential amino acids") from the foods we eat. When a food contains all nine of these amino acids, it is called a "complete protein." What are the best sources of complete proteins? You guessed it. Animal proteins! Animal proteins have a balanced amino acid profile and the highest digestibility.

Our Promise

We promise to make delicious better-for-you snacks starting with protein from REAL food sources like Chicken Breast and Premium Pork. We believe protein should come from real wholesome food, not some powdery concentrate. We promise to use natural meats raised in humane and environmentally safe environments. We believe what you put into your body determines how you feel.