About Us

An Impossible Snack Made Possible Through Relentless Hustle and Never-Give-Up Attitude

Wilde Brands could only ever have a wild founder, enter Jason Wright. He fell in love with chips early in his childhood, with a household mantra of “an open bag is an empty bag”. When he realized his favorite snack would not support his quest for a stronger and active lifestyle, he turned to making his own snacks, but nothing gave him the satisfaction like a good old fashioned potato chip. Thanks to his entrepreneurial spirit and never-give-up attitude, Jason’s bold idea starts to take shape in his boulder, CO kitchen: replace the potato with protein using “chicken breast ''.
Naming it would be easy. Wilde Chips. Jason makes his first trial batch using recycled potato chip equipment, and two years later he finally nails it - reinventing his favorite snack “potato chips'' forever.
“I hope Wilde inspires you to live life a li'l Wilder each day. Stay Wilde”

Jason Wright,


Why We Exist