FOR IMMEDIATE RELEASE: July 26, 2018: Boulder, CO: Wilde, a natural and healthy foods start-up on a mission to innovate snacking, announces nationwide availability of their Chicken Chip at Whole Foods Markets nationwide and forecasts availability in an additional 1,000 retailer doors by end of 2018. Debut flavors include: Barbecue, Sea Salt & Vinegar, Jalapeno, and Buffalo.
Wilde Chicken Chips are the un-potato chip -- a simple recipe of whole food, nutrient-dense ingredients: premium cuts of 100% natural chicken, tapioca flour, and coconut oil. Wilde Chips break the laws of snacking, yet capture all the characteristics of a classic chip: thin & crispy texture, crunch you can hear, a flavor explosion, and indulgent.
"I was damn tired of fueling my body with healthy foods, only to undo it after crushing a whole bag of empty-calorie-packed-chips. I knew there had to be a way to eat chips and feel good about it," says Jason Wright, founder + innovator of Wilde Chicken Chips. "Our mission was to create a guilt-free way to snack on chips, for myself and everyone who had swapped out traditional chips for a healthy lifestyle. The idea of the Chicken Chip was born -- junk food for healthy people. Wilde Chips satisfy the health-conscious wholesome food lovers, free-from devotees, Paleo followers and moms who now have a power snack their kids crave.
Based in Boulder, Colorado, Wilde was founded in 2014 by CPG veteran Jason Wright, whose mission is to create "junk food for healthy people." In development since 2016, Wilde's flagship product, Wilde Chicken Chips, is a first-to-market meat-based protein chip that's disrupting the declining salty snack category. Wilde Chicken Chips are found in Whole Foods nationwide and will soon be available in over 1,000 retail locations by the end of 2018.
NATIONALLY AVAILABLE: July 26th Exclusively at Whole Foods
New Flavor Sneak Peak: Chicken & Waffles, the first salty sweet Chicken Chips, to debut early Fall 2018. Media preview tasting samples available early September.